Every “character” column (that is, a column of
          type CHAR,
          VARCHAR, or
          TEXT) has a column character
          set and a column collation. Column definition syntax for
          CREATE TABLE and
          ALTER TABLE has optional
          clauses for specifying the column character set and collation:
        
col_name{CHAR | VARCHAR | TEXT} (col_length) [CHARACTER SETcharset_name] [COLLATEcollation_name]
          These clauses can also be used for
          ENUM and
          SET columns:
        
col_name{ENUM | SET} (val_list) [CHARACTER SETcharset_name] [COLLATEcollation_name]
Examples:
CREATE TABLE t1
(
    col1 VARCHAR(5)
      CHARACTER SET latin1
      COLLATE latin1_german1_ci
);
ALTER TABLE t1 MODIFY
    col1 VARCHAR(5)
      CHARACTER SET latin1
      COLLATE latin1_swedish_ci;
MySQL chooses the column character set and collation in the following manner:
              If both CHARACTER SET
               and
              XCOLLATE 
              are specified, character set YX
              and collation Y are used.
            
CREATE TABLE t1
(
    col1 CHAR(10) CHARACTER SET utf8 COLLATE utf8_unicode_ci
) CHARACTER SET latin1 COLLATE latin1_bin;
              The character set and collation are specified for the
              column, so they are used. The column has character set
              utf8 and collation
              utf8_unicode_ci.
            
              If CHARACTER SET
               is specified
              without XCOLLATE, character set
              X and its default collation are
              used.
            
CREATE TABLE t1
(
    col1 CHAR(10) CHARACTER SET utf8
) CHARACTER SET latin1 COLLATE latin1_bin;
              The character set is specified for the column, but the
              collation is not. The column has character set
              utf8 and the default collation for
              utf8, which is
              utf8_general_ci. To see the default
              collation for each character set, use the
              SHOW COLLATION statement.
            
              If COLLATE 
              is specified without YCHARACTER SET, the
              character set associated with Y
              and collation Y are used.
            
CREATE TABLE t1
(
    col1 CHAR(10) COLLATE utf8_polish_ci
) CHARACTER SET latin1 COLLATE latin1_bin;
              The collation is specified for the column, but the
              character set is not. The column has collation
              utf8_polish_ci and the character set is
              the one associated with the collation, which is
              utf8.
            
Otherwise, the table character set and collation are used.
CREATE TABLE t1
(
    col1 CHAR(10)
) CHARACTER SET latin1 COLLATE latin1_bin;
              Neither the character set nor collation are specified for
              the column, so the table defaults are used. The column has
              character set latin1 and collation
              latin1_bin.
            
          The CHARACTER SET and
          COLLATE clauses are standard SQL.
        
          If you use ALTER TABLE to
          convert a column from one character set to another, MySQL
          attempts to map the data values, but if the character sets are
          incompatible, there may be data loss.
        


User Comments
To change the character set (and collation) for all columns in an existing table, use...
ALTER TABLE tbl_name CONVERT TO CHARACTER SET charset_name [COLLATE collation_name];
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